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Veteran photographer’s rep Maria Piscopo turns theory into practical, easy-to-understand advice about building a marketing plan that incorporates self-promotion, advertising, direct marketing, public relations, and the Internet. This fifth edition has been thoroughly revised to include the most up-to-date coverage of social media and website development, and includes thirty-seven interviews with top photographers. Readers will learn how to:Create a business planIdentify a marketing messageFind reps and agentsHire a marketing coordinatorDeal with ethical issuesWork with commercial and consumer clientsPlan a budgetCreate an effective portfolioWrite press releasesThe Photographer’s Guide to Marketing and Self-Promotion contains unique information to help professional and aspiring photographers build satisfying, lucrative careers.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.


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One of the finest architectural photographers in America, Robert W. Tebbs produced the first photographic survey of Louisiana’s plantations in 1926. From those images, now...


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Ian Leake is a photographer and platinum printer based in Switzerland. This sheet film logbook provides 120 record keeping templates for use by large format photographers,...


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This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. **Winner of the...


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With information on changes to marketing qualifications, advice on getting into marketing, progressing your career and the range of jobs on offer, this text is a guide for...


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Comment une entreprise s’y prend-elle pour agir sur sa clientèle afin de la pousser à acheter ses produits ? Grâce au marketing, combinaison d’éléments apparemment disparates...


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